For the project I had been asked to create a commercial brand for a modern styled bank, I have been given the choice to either re-design a current bank app or to create a new brand for my own banking app. The demographic aimed at for the banking app is 16-25 year olds.
The first main step to this project was to go off and research into different bank brand in Northern Ireland, i went and researched both Ulster bank and Danske Bank, to see what reviews that users and customers of both brands left.
I went on to TrustPilot, which is a popular website for customer feedback and reviews, and searched up Ulster Bank to see what people thought about it. As you can see the overwhelming majority gave it only a 1 star review, with 86% doing so. Some issues people had included trouble with the online help and support, especially the AI system CORA. People think it that it would be better to talk to a real person when trying to get help and support. Other people had trouble getting through on the phone which isn’t great for a bank. Other people thought that once you got through the original setting up process it is very simple and easy to use.
On TrustPilot, Danske Bank got much better reviews than Ulster Bank, with an average rating of 4.5 stars. People said that the staff were very friendly and helpful, in person and on the phone. People said that Danske Bank were especially helpful when using advisors them for important decisions like purchasing a house or taking out loans. They also commented that the app wasn’t anything special but done the job. Overall customers thought that the customer service was great. One review did mention that they were quite manipulative with International students, and can try to be a bit shady with them.
I started off this section by looking into some brand values, and creating a good name for my brand. The name i went for was ‘Sharp Banking’. The five brand values i chose were, Accessibility, Passion, Minimal, Loyalty, Consistency. I wanted to have these values representing my brand because i wanted to have a clean and minimal style to the brand its-self with that being still consistent throughout and easily accessible.
The first big part of the development was to create a good logo which is representative of my brand name and values, i started this process off by sketching out some ideas.
And after i had looked at some of the better ideas i brought them into o figma to try and re create them,
