In class this week we looked into some typography and the certain types of typography that you should use when designing a brand.

We looked into the differences of san serif and serif for the typography of logos, here is an example of popular brands going from serif to sans serif,

You can see the considerable difference between the new design of each of them, they go from nice classic looking type to a new modern approach with big bold letters. Burberry held their original logo from 1999 - 2018 and then changed to the one you can see above but then in 2023 they changed it back to a serif styled logo.

User Persona

I was asked to create a user persona which was based off of a random typeface that i picked out of a hat, the typeface i was given was called ‘Din’ i started off the exercise by looking into and researching about the font.

Din Research

The DIN font was created in 1905 DIN typically refers to a standardised typeface used in Germany and other European countries. It's known for its simple and clean design, often used in technical and industrial contexts.

The font has been redesigned twice since 1905, with the first coming in 1936 and the second in 1995. The typeface was adopted by Germany in 1936 as a standard known as DIN 1451. It was designed in 1995 by Albert-Jan Pool, based on DIN-Mittelschrift and DIN-Engschrift, as defined in the German standard DIN 1451.

In 1931 the DIN institute published DIN 1451. It contained several standard typefaces for mechanically engraved lettering, hand-lettering, and printing types. These were to be used in the areas of signage, traffic signs, lettering on technical drawings and technical documentation.

Brands that use DIN as their typeface are,

Adidas, the ACLU, and PNC Financial Services. it is also widely used for traffic, administrative and technical applications.

Here is the user persona i came up with,