In week 6 i was introduced to the touch-points of a brand, touch points could include anything like a, Business Card, Social Media, Adverts, Banners, Website, Merchandise.
I wanted to look into some touch-points that could help give me some inspiration for my brand.
Merchandising refers to the ‘strategic use of visual and physical elements in a retail environment’ or any kind of place where products or services are offered for sale. This touchpoint involves the presentation and promotion of goods to help with the overall attraction of customers and to drive sales. Merchandising your brand is a crucial aspect of marketing and brand communication, influencing how products are perceived by consumers.
Business cards serve as touch-points by creating first impressions. They help brand identity through design elements and offer essential contact information, contributing to professionalism. Business cards are tools for networking, fostering opportunities for collaboration and future communication. Acting as marketing materials, they convey key messages and serve as memorable reminders. With a global reach, business cards travel with individuals, expanding the brand's influence and future potential.
I decided to design a business card and a sign for two of my brand touch points,
I selected a nice preset for a business card, i got it off this website https://unblast.com/download/28565/
I think the colours worked really well on the marble background, i like how i used both the logo and the word mark on the business card. Now looking at it i probably could have presented the word mark a little bit better but with the front of the card i am happy with the outcome. I listed everything that you would typically see on a business card and i kept it minimal at the same time which is what i wanted.
