To Put it in simple words content strategy is the planning, creation, delivery, and management of content. This content could be stuff like articles, videos, social media posts, and lots more like that. The goal of content strategy is to provide valuable, relevant, and consistent content that attracts, engages, and retains a specific audience, ultimately driving profitable customer actions.
User personas are fake profiles that present different types of users within a target audience. They’re created based on research and data, allowing product teams, designers, and marketers to understand user needs, motivations, behaviours, and challenges. Each persona typically includes a name, demographic details, goals, and a backstory, bringing the “average” user to life in a way that feels realistic and relatable.
I then created two of my own user personas,
This was quite an interesting lecture, with it being held with some placement talks it was nice to also research into these two topics and also get to spend some time on designing the user personas also