In this weeks class we covered the modernism in America

Modernism

Modernism refers to a broad cultural, artistic, and intellectual movement that emerged in the late 19th century and reached its peak in the early-to-mid 20th century. Modernism represented a departure from traditional forms and conventions, embracing new ways of thinking, creating, and expressing ideas. Modernism had a significant impact on the United States, influencing various aspects of American culture, including literature, art, architecture, and design. The American version of modernism was shaped by both European influences and the unique social, economic, and cultural conditions in the United States during this period.

New Typography

New Typography refers to a movement in graphic design that emerged in the 1920s and 1930s, primarily associated with the work of German designers and typographers. The movement broke away from traditional typography and embrace innovative approaches to design, layout, and communication. Examples of the new typography are,

Saul Bass

Saul Bass was an American graphic designer and filmmaker who was best known for his work in creating film title sequences and movie posters. Born in New York City, he had made significant contributions to the world of design, particularly in the field of graphic design for the film industry. In addition to his work in the film industry Saul Bass also designed numerous corporate logos, including those for companies like AT&T, United Airlines, and Quaker Oats. His influence extended beyond the realm of graphic design, making him a highly regarded figure in the fields of both design and filmmaking.