What is International Typographic Style?
The International Typographic Style which is also known as the Swiss Style, is a design movement that emerged in the 1950s in Switzerland. It had a major impact on graphic design and visual communication and it became a dominant style in the mid-20th century. The movement is characterised by a focus on clarity and in readability design.
features of the International Typographic Style are,
Swiss designers such as Josef Müller-Brockmann, Armin Hofmann, and Max Bill were all key figures in the development of the International Typographic Style. The style had a lasting impact on graphic design and it laid the foundation for many design principles that are still in use today. It was influential in architecture, advertising, and various other fields of visual communication.
Dutch Design
Dutch design refers to the style that emerged from the Netherlands, in the later half of the 20th century. Dutch design is known for its innovative, minimalist, and often conceptual approach. It encompasses a wide range of design disciplines, including graphic design, industrial design, fashion design, and more.
Wim Crouwel
Wim Crouwel was a Dutch graphic designer and a typographer, who was famous for his significant contributions to the field of design. He played a key role in the development of Dutch graphic design and was one of the leading figures of the International Typographic Style, also known as the Swiss Style, during the mid-20th century. His legacy continues to influence contemporary design, and his work is celebrated for its modern and experimental approach to typography and graphic design.